LEAN PRESENTATION DESIGN
Create presentations that everybody loves
With this book, you will learn to:
Make ideas spread and change people’s mind
Conquer audience’s attention and keep it high until the end of your speech
Craft presentations twice
as fast as anybody else
Craft beautiful and memorable visual slides bringing your ideas to life
Structure your message into
an effective communication flow
Engage the audience creating
a stunning hooking strategy
IT’S NOT JUST ABOUT SLIDES,
IT’S ABOUT YOU!
Every presentation is a dialogue between you and your audience.
Slides are a powerful support that enhances your message and reinforces your message, but they stay in the background, behind you.
Do you often stress out when you have to present in public?
Do you fear you’ll forget what to say?
Do you constantly need to look back at your slides to keep going?
This book will give you plenty of advice to make you confidently present in front of everybody with no stress.
TABLE OF CONTENTS
PREFACE
1. PRESENTATIONS ARE EVERYWHERE, AND THEY DON’T WORK
1.1 Presentations: the job of everyone and no one
1.2 Why do presentations fail?
1.3 In summary
2. PRESENTATION DELIVERY – THE ART OF PRESENTING
2.1 The dynamics of a presentation
2.2 PowerPoint Presenter Mode
2.3 The social power of presentations
2.4 In summary
3. NOT ALL PRESENTATIONS ARE MADE TO BE PRESENTED
3.1 Full vs Slim
3.2 Handout – the right compromise
3.3 Presentations that do not require a presenter [case study]
3.4 Audio presentations
3.5 In summary
4. THE STRUCTURE OF A SUCCESSFUL PRESENTATION
4.1 The three main pillars of a presentation
4.1.1 Fear of public speaking
4.1.2 Ineffective slides
4.1.3 Disconnected information flow
4.2 A Canvas to verify that your presentation works
4.3 In summary
5. A LEAN APPROACH TO PRESENTATIONS
5.1 The tradeoff of presentations: effectiveness vs. efficiency
5.2 A Lean process for presentations
5.3 In summary
6. UNDERSTAND THE AUDIENCE
6.1 In summary
7. WRITE THE STORY
7.1 Storytelling for presentations
7.1.1 Did you know you had three brains?
7.1.2 Introduce the problem to catch your audience’s attention
7.1.3 Overcome resistance and build your credibility
7.1.4 If you want them to do it, you must ask them
7.2 In summary
8. PRINCIPLES OF PERSUASION
8.1 Reciprocity
8.2 Authority
8.3 Consistency
8.4 Appreciation
8.5 Social confirmation
8.6 Scarcity
8.7 Urgency
8.8. Trust
8.9 In summary
9. A STRATEGIC CANVAS TO STRUCTURE THE CONTENT OF PRESENTATIONS
9.1 How to structure a sales presentation
9.2 In summary
10. HOOKING – THE INITIAL HOOKING STRATEGY
10.1 Initial hooking strategies, where do we start?
10.1.1 Tell a story
10.1.2 Questions and interaction with the audience
10.1.3 Share a shocking fact
10.1.4 Use famous quotes
10.1.5 Debunk a common belief and provoke the audience
10.1.6 Give life to your message
10.1.7 Exploit historical events
10.1.8 Turn on the audience’s imagination
10.1.9 Go straight to the problem
10.1.10 Align expectations
10.1.11 Use a surprising metaphor
10.2 Combine multiple strategies
10.3 In summary
11. VIEW MESSAGES
11.1 Forget PowerPoint
11.2 The logical flow of messages
11.3 The Minimum Viable Product
11.4 Sketching
11.5 In summary
12. CREATE THE PRESENTATION
12.1 Noise in presentations
12.2 The importance of empty spaces
12.3 In summary
13. MASTER THE USE OF FONTS
13.1 Character architecture
13.2 Choosing the right character
13.3 How many fonts should you use for a presentation?
13.4 In summary
14. WORKING WITH IMAGES
14.1 Images in presentations
14.2 Combining images and text in slides
14.3 The Semantic Resonance of images
14.4 In summary
15. VECTOR GRAPHICS – ICONS
15.1 Icons in presentations
15.2 Where to find icons
15.3 Icon formats
15.4 In summary
16. GIVE COLOR TO YOUR PRESENTATION
16.1 The color wheel
16.2 Lights and shadows
16.3 Saturation
16.4 Focus effect
16.5 Temperature
16.6 The meaning of colors
16.7 The semantic resonance effect. [Case study]
16.8 Ready-to-use color combinations
16.9 Importing colors into PowerPoint
16.10 Color combinations – [Practical case study]
16.11 In summary
17. NEURO PRESENTATION DESIGN
17.1 Learn to analyze the context
17.2 Reading patterns
17.2.1 Gutenberg Pattern
17.2.2 Z-Pattern
17.2.3 F-Pattern
17.3 Reading patterns do not work
17.4 In summary
18. DESIGN THE EXPERIENCE
18.1 Proximity
18.2 Alignment
18.3 Contrast
18.4 Repetition
18.5 Controls people’s eyes
18.5.1 Look where others look
18.5.2 Directional objects
18.6 The golden rule of graphic design
18.7 Practical case – the defeat of the bullet point list. [Case study]
18.8 In summary
MLC PowerPoint Addin
Bibliography
Sitography
University papers and articles
MEET THE AUTHOR: MAURIZIO LA CAVA
Presentation Strategist, Founder of the Lean Presentation Design Methodology, Professor of Presentation Strategies, Public speaker, CEO at MLC Presentation Design Consulting, Startup Pitch Strategist at Polihub.
Author of: “Lean Presentation Design”, “Startup Pitch”, and “Presenting Data” books.
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