STARTUP PITCH PRESENTATION
Create a brilliant startup pitch and win investor’s funding
With this book, you will learn to:
Structure a powerful presentation
flow for your projects
Capture investor’s attention
and get funded
Master the art of persuading
an audience of investors
Stand in front of the crowd being calm
and keeping the situation under control
Manage investors’ expectations
and gave them what they need
Well-known unicorns succesfully ran
stellar fund raising campaign
IT’S NOT ABOUT THE IDEA
BUT THE WAY YOU COMMUNICATE IT
You’ll very likely have a few minutes to come on the stage and talk about your project, like everybody else.
What will make you so special to trigger investor’s reaction?
Trust me, the idea is important, but the best idea will fail if not communicated brilliantly and you are not the only one trying to do that.
Do you want to make your startup idea stick into your investor’s mind?
Then the Startup Pitch book is what you are looking for.
TABLE OF CONTENTS
INTRODUCTION
1. STARTUP, PITCH & FUNDRAISING
1.1 Being entrepreneurs is a vocation
1.2 Communicate to survive
1.3 Everyone “pitches”, or must learn to do it
1.4 The financing route of a startup
1.5 Managing expectations – the Venture Capital funnel
1.6 Why should a pitch fail?
1.6.1 Failure to establish an immediate connection
1.6.2 Having a badly structured pitch
1.6.3 Not understanding the audience
1.6.4 Not understanding your market
1.6.5 Not knowing your competitors
1.6.6 Revealing an incomplete team
1.6.7 Revealing weak financials or an excessive request
1.7 Summarizing
2. GET TO KNOW WHO IS IN FRONT OF YOU
2.1 Analyze your audience
2.1.1 Your audience is the hero
2.1.2 People act in a selfish way
2.1.3 What are investors looking for?
2.2 The first impression is what really counts
2.2.1 Pushover
2.2.2 Robot
2.2.3 Second hand car salesman
2.2.4 Beggar
2.3 Catch attention
2.4 Learn how to manage interactions
2.5 Summarizing
3. HOW TO PERSUADE THE AUDIENCE
3.1 Persuasion techniques
3.2 Practical guide to persuasion
3.2.1 Credibility
3.2.2 Focus on the audience
3.2.3 Emotionality
3.3 Storytelling for presentations
3.4 Four techniques to definitely “not persuade”
3.4.1 Being impatient
3.4.2 Do not accept compromise
3.4.3 Acting in a short-term approach
3.4.4 Believe that the presentation is everything
3.5 Summarizing
4. THE PITCH: AN EFFICIENT STRUCTURE
4.1 Investor pitch or business plan?
4.1.1 Business plan
4.1.2 Investor pitch
4.2 What is an elevator pitch?
4.3 What information to include in a pitch
4.4 The perfect structure for a successful investor pitch
4.5 Summarizing
5. THE PROBLEM
5.1 Give the people what they want
5.2 The problem as an integral part of storytelling
5.3 Problem, pain and consequences
5.4 When the problem doesn’t exist yet
5.5 Persuasion applied to the problem
5.5.1 Credibility
5.5.2 Focus on the audience
5.5.3 Emotionality
5.6 Summarizing
6. THE SOLUTION
6.1 Unique value proposition
6.2 Demo: shall I do it or not?
6.3 The solution as saving
6.4 Persuasion applied to the solution
6.4.1 Credibility
6.4.2 Focus on the audience
6.4.3 Emotionality
6.5 Summarizing
7. MARKET SIZE
7.1 Predicting the future looking at the trends?
7.2 From potential to served market
7.3 Be ambitious and forget the VC
7.4 Bottom up vs Top down
7.5 The Market Niche concept and why we like it
7.6 Persuasion applied to Market Size
7.6.1 Credibility
7.6.2 Focus on the audience
7.6.3 Emotionality
7.7 Summarizing
8. BUSINESS MODEL
8.1 What is a business model
8.2 Business model canvas
8.3 Sustainability of the business model
8.4 A pitch business model
8.5 Persuasion applied to business model
8.5.1 Credibility
8.5.2 Focus on the audience
8.5.3 Emotionality
8.6 Summarizing
9. TRACTION
9.1 Metrics and common mistakes
9.2 Persuasion applied to traction
9.2.1 Credibility
9.2.2 Focus on the audience
9.2.3 Emotionality
9.3 Summarizing
10. COMPETITION
10.1 Unique, indeed, but in the way of doing it!
10.2 Porter’s 5 strengths model
10.3 What does competition look like?
10.4 Persuasion applied to competition
10.4.1 Credibility
10.4.2 Focus on the audience
10.4.3 Emotionality
10.5 Summarizing
11. GO-TO-MARKET
11.1 Make things happen
11.2 Let’s introduce Go-to-market
11.3 Persuasion applied to Go-to-market
11.3.1 Credibility
11.3.2 Focus on the audience
11.3.3 Emotionality
11.4 Summarizing
12. THE TEAM
12.1 Small and well stocked
12.2 The ideal team slide
12.3 Persuasion applied to the team
12.3.1 Credibility
12.3.2 Focus on the audience
12.3.3 Emotionality
12.4 Summarizing
13. FINANCIAL PROJECTIONS
13.1 Realize consistent projections
13.2 Predicting the future is not easy
13.3 Project your ambition
13.4 A map that can show you the way
13.5 Present the financial projections
13.6 Persuasion applied to financial projections
13.6.1 Credibility
13.6.2 Focus on the audience
13.6.3 Emotionality
13.7 Summarizing
14. CALL TO ACTION
14.1 Ask and you will receive
14.2 What to ask (real life examples)
14.3 Persuasion applied to call to action
14.3.1 Credibility
14.3.2 Focus on the audience
14.3.3 Emotionality
14.4 Summarizing
15. ROADMAP
15.1 One step at a time
15.2 Presenting the roadmap
15.3 Persuasion applied to the roadmap
15.3.1 Credibility
15.3.2 Focus on the audience
15.3.3 Emotionality
15.4 Summarizing
16. END WITH A CONTACTS SLIDE
16.1 Investor pitch canvas
16.2 The role of graphics in a presentation to the investors
+ GET YOUR FREE BONUSES!
Bibliography
Sitography
University papers and articles
MEET THE AUTHOR: MAURIZIO LA CAVA
Presentation Strategist, Founder of the Lean Presentation Design Methodology, Professor of Presentation Strategies, Public speaker, CEO at MLC Presentation Design Consulting, Startup Pitch Strategist at Polihub.
Author of: “Lean Presentation Design”, “Startup Pitch”, and “Presenting Data” books.
START READING
