Empowering Communication:

A new Corporate Template for Acqua di Parma

MLC Consulting partnered with Acqua di Parma to design and implement a corporate template that revolutionized internal communication across the group’s global operations, driving efficiency, consistency, and adoption through a user-centered approach.

cLIENT BACKGROUND

Acqua di Parma, headquartered in Italy, is a prestigious brand recognized for its luxury goods and timeless craftsmanship. The group sought to unify its internal communication, ensuring consistency in presenting brand values across central and peripheral offices worldwide.

cHALLENGE

Acqua di Parma embraced the challenge of implementing a corporate template, turning obstacles into opportunities for growth and innovation. Employees often perceived templates as restrictive and cumbersome, and limited technical knowledge about using PowerPoint master slides further hindered adoption.

Moreover, the lack of user involvement during the initial template creation led to resistance from those expected to use it. These challenges necessitated a solution that bridged the gap between user needs and organizational goals.

EXECUTIVE SUMMARY

MLC Consulting collaborated with Acqua di Parma to tackle a crucial challenge: standardizing the group’s internal communication. The goal was to create a corporate template that would enhance the efficiency and consistency of presentations used daily by employees.

Challenge

The main challenge was to standardize Acqua di Parma’s communication methods. It was essential that all employees, from central functions to peripheral areas, conveyed the same values and followed the same brand guidelines.

Solution

To address this challenge, MLC Consulting adopted a user-centered approach. Stakeholders from various departments were involved to collect existing presentations and understand how people worked with slides. Training sessions were organized to teach the use of PowerPoint and how to adapt the template to individual needs.

RESULT

The project results were significant. The new template improved efficiency in creating presentations, reducing production times and increasing communication consistency. The template was appreciated by users for its flexibility and ease of use.

SERVICES

#Corporate Template #Communication Efficiency #Training
#Corporate Presentation Design #Stakeholder Communication

SOLUTION

MLC Consulting adopted a user-centered approach, involving stakeholders to collect presentations and understand slide usage. Slide clusters were created to meet real needs, and training sessions were organized on using the PowerPoint slide master and adapting the template. Additionally, periodic updates were implemented based on user feedback.

The MLC Approach

MLC Consulting implemented a comprehensive, user-centered strategy. The process began with stakeholder involvement, where presentations from various departments were gathered to understand real-world use cases.

This analysis helped identify common slide types, such as agendas, roadmaps, and strategy slides, which were then clustered into templates.

The insight

The template design phase focused on creating a flexible structure that accommodated diverse needs while adhering to brand guidelines. Custom assets, including vectorized icons and branded graphical elements, were incorporated to enhance usability and maintain consistency.

MLC recognized that successful adoption required addressing both technical knowledge gaps and employee perceptions of templates as restrictive.

The Process

To ensure successful adoption, tailored training sessions were conducted to teach employees about PowerPoint slide master and customization techniques. These sessions included practical exercises to enhance skills and encourage template usage.

Ongoing support and updates were provided based on user feedback, ensuring the template evolved to meet emerging needs.

RESULTS

The implementation of the corporate template led to significant improvements in efficiency, with a notable reduction in the time required to create presentations. It also improved consistency across all presentations, ensuring alignment with brand guidelines. User adoption was high, with the template becoming a valued tool. The project established a sustainable framework for communication, supported by continuous updates and a library of custom assets accessible via our MLC PowerPoint Add-in.

CONCLUSION

The corporate template designed for Acqua di Parma has become a cornerstone of the group’s communication strategy, fostering efficiency, consistency, and satisfaction. MLC Consulting’s approach of prioritizing user needs ensured a successful transformation, building a lasting partnership with the client.

CLIENT FEEDBACK

Collaborating with MLC Consulting on a corporate PowerPoint template was a pleasure. Extremely organized and a great listener, they brought our ideas to life, exceeding expectations with their technical skills and strategic thinking.

V. C.
Global Chief Marketing Officer at Acqua di Parma

PROJECT OWNER

Emanuela – Junior Project Manager

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