Glencore
Corporate Graduate Programme
Challenge
Glencore wanted to present its Graduate Program and the benefits and opportunities of working in the commodity industry. They needed an engaging presentation that could capture the attention of graduates and highlight the value of building a career with Glencore.
Intervention
During the brainstorming phase, we identified potential barriers for this audience, particularly the perception that the commodities industry lacks appeal for the current generation. To address this and inspire the listeners, we decided to involve managers in the presentation, allowing them to share their personal experiences and career journeys at Glencore.
Outcome
We took these steps to make Glencore stand out to the younger audience:
• We started by introducing speakers from Glencore who had grown in their careers there.
• Next, we dove into the importance of the commodities industry and how it fits into the global economy.
• We then showcased what makes Glencore special, and delved into Glencore’s core values and how they guide the company’s actions and strategies.
• Finally, we highlighted the benefits of the Glencore Corporate Graduate Programme, explaining why it’s a top choice for starting a career in the industry.
We expect the graduates to develop a keen interest in the commodities sector and view Glencore as a prime starting point for their careers.
