Refreshing Haier’s Internal Brand Guidelines with an Interactive Touch

Haier’s Brand Guidelines: Enhanced Usability for Internal Teams

Haier, a global leader in home appliances, entrusted the MLC Team with refreshing their internal brand guidelines. The objective was to enhance usability and modernize the document while maintaining the core elements of their brand identity.

The MLC team developed an updated, user-friendly manual that featured an interactive navigation menu, ensuring quick and easy access to specific sections.

cLIENT BACKGROUND

Haier is a world-renowned consumer electronics and home appliances brand with a significant presence in numerous markets. To maintain its strong brand identity across such a broad landscape, Haier needed cohesive internal brand guidelines.

The company had an existing set of guidelines, but they were outdated and lacked the flexibility needed for efficient use by internal teams.

cHALLENGE

Haier’s internal brand guidelines needed a refresh to incorporate the rebranding of two key logos. While the existing guidelines were comprehensive, the update aimed to improve usability and introduce modern features.

The main challenge was to ensure the new guidelines were easy to navigate, allowing internal teams to quickly find the necessary information while maintaining the integrity of Haier’s established brand identity.

EXECUTIVE SUMMARY

Haier needed to refresh its internal brand guidelines for better usability and accessibility. The MLC team modernized the document’s design and introduced an interactive navigation menu, making it easier for users to quickly access key sections. The refreshed guidelines enhanced the user experience and helped internal teams maintain brand consistency more effectively.

Challenge

Haier recently rebranded two of their key logos, which required an update to their internal brand guidelines to reflect these changes. The goal was to ensure that the refreshed document would seamlessly incorporate the new branding elements while improving ease of use for internal teams.

Solution

MLC Team modernized Haier’s brand guidelines by redesigning the layout and adding an interactive navigation menu. This feature allowed users to easily navigate the document, improving accessibility and ensuring the guidelines were more practical for internal teams. The refresh retained Haier’s core brand elements while enhancing functionality.

RESULT

The refreshed guidelines, with their new interactive features, were well-received by Haier’s teams. The navigation menu made it easier to find information, improving brand consistency and reducing the time spent searching through the document, ultimately boosting adherence to brand standards.

SERVICES

#Brand Guidelines
#Document Redesign
#Interactive Navigation
#Internal Branding

SOLUTION

THE MLC APPROACH

The MLC Team focused on improving the document’s functionality and user experience. By redesigning the layout and integrating an intuitive navigation system, they aimed to make the refreshed guidelines more accessible and engaging for Haier’s internal teams. The key was to modernize the look and feel while preserving the essential elements of the brand.

THE INSIGHT

The core insight driving this project was the understanding that the guidelines needed to be easily navigable for internal teams working in various markets and departments.

By incorporating an interactive navigation menu, the MLC Team simplified access to key sections of the guidelines, overcoming the barrier of a long PDF, and allowing users to move through the document quickly and efficiently.

THE PROCESS

The refresh process involved a comprehensive review of the existing guidelines, focusing on identifying areas that needed improvement in both design and structure. MLC Design Team then modernized the visual identity of the document, ensuring a clean, professional, and cohesive look.

The most significant improvement was the introduction of a navigation menu that allowed users to quickly access specific sections such as logos, color schemes, and tone of voice, without scrolling through the entire document.

RESULTS

The refreshed brand guidelines were met with positive feedback from Haier’s internal teams. The interactive navigation feature drastically improved the usability of the document, reducing the time spent searching for information and promoting consistent application of the brand’s identity. Teams across different departments found the new format easier to use, resulting in greater adherence to brand standards.

CONCLUSION

By refreshing and improving Haier’s internal brand guidelines, the MLC Team delivered a more practical and efficient tool for the company’s internal teams. The addition of an interactive navigation menu significantly enhanced the document’s usability, ensuring that the guidelines remain a reliable and easy-to-use resource for maintaining brand consistency.

This project underscores the importance of updating content and improving the functionality of key internal documents.

PROJECT OWNER

Valentina – Consulting Services Project Manager

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