MSD

Challenge

Financial reports that show the status and results of business operations can often prove a challenging task for those in charge of preparing their content.

Collecting data, organizing Excel tables, and cramming it all into a presentation is not enough: the result would be ineffective, especially given the limited time available to actually present the report.

Therefore, it is necessary to transform boring data into effective storytelling to engage the audience and effectively communicate key messages.

Intervention

We organized a workshop with the client to analyze the data and understand the messages to leverage to build the best storytelling targeting the specific internal audience of the report.

We started from the charts and data provided to design a storytelling path that would support the speaker while communicating the core information in the most engaging way possible.