Beyond hospitality:

The storytelling of memorable experiences

At the heart of hospitality are stories waiting to be told, experiences that aspire to become unforgettable memories on the canvas of our guests’ lives.

NH Hotels, with its prestigious collection of hotels in the most fascinating Italian locations, does not simply sell stays but invites you to experience unique narratives, capable of transforming each visit into a memorable chapter of the existence of those who pass through its doors.

cLIENT BACKGROUND

NH Hotels, a global pioneer in hospitality, excels in creating experiences that resonate with guests worldwide. With a footprint spanning key destinations around the globe, they realize the potential in every interaction to tell a story, particularly through their presentations.

This understanding has led them to seek a transformation in their communication style — to move from conventional presentations to compelling narratives that capture the essence of their global presence and the uniqueness of each locale, ensuring that every message is not just delivered, but felt and remembered.

cHALLENGE

NH Hotels, known for its distinctive experiences in many different places, understood that guest satisfaction depended on more than the facilities – it was based on the narratives behind each visit. They believed that a hotel is much more than just a building. They aimed to foster a new storytelling culture that enabled hotel directors in charge of the main locations and area executives overseeing strategic geographic groups to transform their business conversations into engaging stories.

The challenge was clear: NH Hotels needed a way to encapsulate their rich experiences into narratives that would resonate with and captivate their guests.

EXECUTIVE SUMMARY

In collaboration with MLC Presentation Design, NH Hotels has embarked on a journey towards narrative excellence, where each hotel becomes the stage for unforgettable stories. An art of storytelling, chosen to transform every moment into an indelible memory, marking the success of a hotel chain that aims to leave an unforgettable imprint in the hearts of guests.

Challenge

NH Hotels aimed to enhance guest satisfaction by transforming their business conversations into engaging narratives, fostering a storytelling culture among hotel directors and executives to captivate guests.

Solution

The adoption of a planning and lean approach to presentations has re-oriented NH’s communication perspective, putting the guest back at the center. A welcoming and engaging way of communicating was triggered. Through workshops and sessions, the NH team learned to blend the brand identity into stories, improving guests’ stay and promoting a lasting empathetic relationship over time.

RESULT

By adopting Lean Presentation Design, NH Hotels has evolved its presentations, making every trip a memorable experience in the minds of its guests. Presentations are finally simple, effective, take much less time and get straight to the point. Communication has gained in effectiveness with a significant increase in productivity.

SERVICES

#Lean Presentation Design Training
#Executive presentation training
#Presenting Data & data storytelling training
#MLC PowerPoint Add-in

SOLUTION

With their lean presentation design approach, MLC Presentation Design equipping the NH team with the skills to craft and deliver presentations that were both efficient and emotionally engaging.

The MLC Approach

MLC’s experts introduced transformative storytelling techniques, teaching NH’s team to build narrative arcs that turned business proposals into compelling stories that guests would cherish.

The insight

MLC’s presentation design team, after a thorough evaluation, realized that the style of business presentations was too formal and often impersonal. The need to shift the focus by bringing the guest back to the center of each narrative was identified.

With a strategic audience-centered communication approach, MLC facilitated this pivotal change, encouraging directors to shape their presentations around the guest’s experience, thus turning a conventional business approach into an opportunity for meaningful engagement and connection.

The Process

NH’s team participated in engaging workshops and practical sessions, where they learned how to incorporate their brand identity into every story, creating a memorable experience for each guest’s stay as part of their travel story. The training had two main components: the first one was delivered on a national level in Italy for widespread implementation, and the second was for executives who oversaw entire geographic regions and had an extra emphasis on data storytelling.

RESULTS

The real change was felt in the air of every NH Hotel. Presentations, once just informative, turned into inspiring journeys. The training reshaped them into stories that guests took with them, stories that echoed the essence of their stay. From boardrooms to banquet halls, the narratives crafted were not just heard but felt, creating a bond that went beyond the walls of the hotels. These new, vibrant presentations became a highlight, a reason for guests to return, each time leaving with a new story to tell.

CONCLUSION

The collaboration between NH Hotels and MLC Presentation Design marks a new era in hospitality – one where stories are not just told but are experienced, leaving a lasting imprint on the hearts of guests.

CLIENT FEEDBACK

I had the pleasure of participating in a few days of training together with Maurizio: one of the most useful and stimulating training moments of recent years!!
He is smart and thanks to his approach the issues addressed are simpler and more immediate.

M. Giraldi,
Director of Operations

Maurizio is a true professional in his field, he manages to convey important information with the simplicity of exposition and a method made up of theory and lots of practice that manages to remain impressed!
I highly recommend his lessons!

P. Comparozzi, General Manager

Lean Presentation Design Methodology is the most correct way to implement your knowledge on the correct use of PowerPoint.
Maurizio was very skilled in conveying a new and accurate point of view in order to be super effective and efficient in communicating in the best way! Well done and thank you!

S. Messina, Cluster General Manager

Maurizio La Cava, a great professional and excellent speaker, who allowed our team to create extraordinary ppt works … fully understanding that a PowerPoint is much more than a simple slide! His “lean presentation design” is truly a winning formula! Congratulations and well done everyone from MLC!

M. Muolo,
Senior Sales Manager

Excellent training, of great help to efficient communication, key to leading and achieving efficient teams. The focus is important and we must be clear about it before presenting. The image is important but beyond the image there is an analysis of customs that help to energize and follow efficient presentations.

C. P. Rodriguez,
Quality Director

PROJECT OWNER

Sara – Corporate Training & Digital Solutions Manager

Reach out to me for a presentation training solution to spread a culture of lean presentation design and data storytelling in your organization.
Boost the effectiveness of business presentations and double the productivity saving a significant amount of time.

CORRELATED MATERIALS

MLC Presentation Design Trainings

Leverage our decade of global expertise to craft presentations that deliver results.

Lean Presentation Design Book

The first structured methodology to create effective presentations while dramatically reducing the time spent on them.

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Presenting Data Book

Bring data to life, transforming raw numbers into compelling narratives. Master the art of data visualization and storytelling.