Simplification and storytelling of strategic content

Simplifying Complexity:
Present strategic plan & budget

In the complex world of business strategy and stakeholder communication, presenting plans and budgets in a clear and engaging way is crucial. Times are tight, content is varied and the attention span of a senior audience is always very narrow.

The challenge was to condense the contents in a short time, connecting the evolution of the company and its strategic plans within a compelling tailor-made storytelling, a task that required both a strategic vision and a strong creative imprint oriented towards the creation of a fresh and innovative design.

cLIENT BACKGROUND

Prysmian Group stands at the forefront of the energy and telecom cable systems industry, leveraging its extensive expertise to drive innovation and sustainability. Committed to delivering state-of-the-art cable solutions, Prysmian plays a pivotal role in developing infrastructure that powers and connects the world.

Through strategic collaboration and a focus on sustainable development, Prysmian demonstrates its dedication to advancing technology and environmental stewardship, aiming to meet the global demand for efficient and reliable energy and data transmission.

cHALLENGE

In general, projects that aim to simplify and present complex strategic plans and budgets to stakeholders such as a board of directors tend to encounter two main challenges:

Content Overload: Typically, the content for such presentations is detailed and extensive, which can risk overwhelming the audience and diluting the impact of the key messages you intend to communicate.

Lack of Strategic Narrative: The opportunity to incorporate a narrative that effectively links past results and the evolution of the organization to activities and proposed plans is often missed. This absence can lead stakeholders to not fully appreciate how these activities are essential components of the company’s continuous growth path.

EXECUTIVE SUMMARY

A leading corporation sought to simplify its budget and activity plan presentation, aiming to enhance clarity and stakeholder engagement. The MLC Team streamlined the content and introduced a narrative linking the company’s evolution to its future plans, transforming the presentation into a strategic communication tool.

Challenge

The main obstacle was the presentation’s dense content and the initial absence of a narrative that tied the company’s evolution to its future strategies.

Solution

Prysmian revamped its presentation by simplifying content yet maintaining narrative depth. They highlighted key messages through visual storytelling, integrating historical milestones to connect the company’s past with future ambitions. This approach aimed to captivate the audience while providing essential information, clarifying strategic direction, and enriching the presentation for stakeholders to fully engage with proposed activities within the context of Prysmian’s ongoing evolution.

RESULT

The revised presentation achieved board approval with its clear, strategic narrative, leading to enhanced engagement and understanding.

SERVICES

#Strategic Storytelling
#Leadership Narrative
#Activity Plan Presentation
#Presentation Design
#Stakeholder Communication

SOLUTION

To renew Prysmian’s presentation, the MLC team adopted a well-structured strategy that balanced content simplification with a deep narrative of the company’s journey. We worked carefully on the content provided by the client to highlight the main messages, weaving them into a visual narrative that aims to capture the audience’s attention without neglecting key information. At the heart of this strategy is the inclusion of Prysmian’s main achievements and historical successes, building a narrative thread that unites the company’s past with its aspirations for the future. This bifocal approach not only made the strategic direction clearer, but also enriched the presentation, providing an intriguing backdrop for discussing plans and budgets, thus ensuring that stakeholders can fully understand and engage with the proposed initiatives, in the context of the continuous development of Prysmian.

THE MLC APPROACH

To address Prysmian’s challenges, MLC Team initiated a holistic strategy that focused on simplifying complexity while maintaining the essence of strategic communication.

Recognizing the intricacy of presenting detailed plans and budgets in an engaging manner, the approach was centered around two pivotal elements: content strategy development and strategic storytelling through company evolution.

This required a deep dive into the existing content, identifying the core messages, and devising a narrative that would seamlessly connect Prysmian’s past achievements with its future ambitions. The objective was not just to simplify the presentation but to enrich it, ensuring that the strategic direction and growth trajectory of the company were clearly articulated and appreciated by the stakeholders.

THE INSIGHT

The insight phase revealed a critical gap in how Prysmian’s plans were presented: the absence of a compelling narrative that tied the company’s historical growth and achievements to its future strategy. Stakeholders, particularly board members, were presented with detailed plans and budgets without a clear contextual framework, leading to a disconnection between the raw data and the strategic implications of the proposed activities. This lack of narrative cohesion resulted in presentations that were not only overwhelming due to content overload but also less impactful, as they failed to showcase the integral role of the planned activities in Prysmian’s ongoing evolution and growth.

THE PROCESS

The overhaul of Prysmian’s presentation approach was streamlined into a concise, effective workflow:

Content Audit: Initiated with a thorough review of the current materials to pinpoint and retain key strategic messages, minimizing information overload.

Strategic Storytelling Workshop: Conducted sessions for Prysmian’s team focusing on integrating the company’s evolution into the narrative, enhancing storytelling skills.

Iterative Refinement: Developed a prototype presentation that was iteratively refined with stakeholder feedback, ensuring alignment with strategic goals.

Finalization and Delivery: Culminated in the delivery of the final presentation, which commenced with Prysmian’s history, setting the stage for a compelling discussion on future strategies and budgets.

RESULTS

The revamped presentation was met with acclaim:

Enhanced Engagement: Starting the presentation with the company’s evolution captivated the board’s attention, setting the stage for a more engaging discussion on budget and plans.

Strategic Cohesion: This narrative approach not only aligned the budget with the company’s strategic goals but also demonstrated how proposed activities were integral to the company’s continued growth, facilitating smoother approval.

CONCLUSION

This case exemplifies the transformative power of strategic communication and storytelling in corporate settings. By reframing a budget presentation to highlight the company’s evolution and strategic direction, the team met the initial brief and added significant value, enhancing board engagement and strategic alignment. The project underscores the importance of context, clarity, and narrative in effectively conveying complex information.

PROJECT OWNER

Valentina – Consulting Services Project Manager

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