Wind-Log
Data analytics for renewable energy
Challenge
Innovation is the backbone of any great company’s success. However, innovation requires trust, which is hard to earn in profit-driven organizations. Selling innovative ideas to corporate stakeholders means being able to communicate your ideas to convince people to change. If you fail your ideas will fail with you, your role will have no meaningful impact on the company, and your ideas will die within you. How do you communicate an innovative idea to earn consensus and a budget within your organization?
Intervention
To help you communicate your ideas, we must first understand the core of the issue and why it is so special. We organized a briefing workshop focused on gathering as much information as possible about the Wind-Log project, soaking up every single aspect and belief related to it. This helped us to create the best storytelling, and consequently the best design to bring the concept to life. We designed the brand first, and then created a complete set of brand guidelines that we used to create the pitch for the project.
Outcome
The idea came out of a briefing workshop, which resulted in a new world of values that was then represented by a logo, a fresh color palette, several typographic choices, and complete brand guidelines. We combined all these elements to create an impactful presentation that resulted in what we can now call a successful project that took off thanks to an exceptional presentation.
