The 3 key functions of images in PowerPoint presentations
In my experience, there are three reasons why I suggest that you visualize the concepts in your presentations:
The images in presentations minimize the cognitive effort necessary to understand a concept
Do you remember the example I was doing when you read the description of the circle and then you see the image of a circle?
The images, if used properly, allow your audience to immediately understand your message.
This will allow you to unleash a dynamic constructive relationship with your slides during your presentation.
In fact, the attention of your audience will depend on your slide made with visual attractions thanks to the help of images. Their attention will quickly return to you.
Remember, it is essential that people watch over you most of the time (learn everything about eye path control for presentations).
If I had to indicate a percentage, I would say that I like that people look at you 80% of the time and 20% of the time remaining to your slides. That short moments would serve the audience to visualize what you are saying.
Thanks to a skillful use of images, you can communicate your message more quickly, minimizing every effort for your audience.
Images in presentations trigger emotions in people.
Images have the power to excite people and the moments in which we get excited are imprinted in our lives.
If I ask what you did on a certain day last year, the chances that you would not know how to respond are high.
If, on the other hand, I ask you how you celebrated your last birthday, I’m sure you could answer me perfectly.
Do you want to see some types of images that can excite? Read the next paragraph.
Images that portray people (portraits)
At this point I can’t fail to mention the Afghan girl of Steve McCurry, who, the first time he saw her, he said: “Immediately I noticed that little girl … She had an intense and tormented expression and an incredibly penetrating look.”
I’m sure you’ve seen this girl, after all, she’s practically been around the world, after the publication on the cover of National Geographic in June 1985.
This image has become the symbol of the suffering of the Afghan conflicts at the eighties and it is thanks to its emotional power that has existed throughout the world.
Images of animals and children
Do you know the trending of kittens or viral dogs? Here, images of cats, kittens, dogs and puppies in general have an incredible emotional influence in people.
These small pests hit us when they seem to take on human behavior, as in the examples below.
Those animals hit us in the heart when they are small and damn soft.
Not to mention then when they look at us with those languid eyes.
As we said, the same applies to children.
Have you ever wondered if there is a scientific explanation behind our emotional reactions?
According to Konrad Lorenz, there is a pattern of elements that naturally inspire our tenderness:
-Body bigger than the head
Presentation images that inspire you
The images that portray incredible landscapes, outdoor sports and high loads of inspiration generate a strong emotional involvement.
I will show you some examples that I have compiled for this article: Images that inspire
These images are perfect for building very powerful slides.
Presentation images that portrait expressions of happiness
You will have heard that the smile is contagious, the same applies to images that portray smiling or visibly happy people.
Body language has the ability to transmit emotions from person to person.
Sculpt humans’ memory
The information transmitted by the images to people is remembered longer than the information transmitted orally or in writing.
This is how the famous Picture Superiority Effect is valid if a person is exposed to the image for at least 30 seconds.
Statistically, if a person exposed to textual information, after three days will only remember 10% while, if the information is presented through images, after 3 days he will remember up to 65% of the information.
The Picture Superiority Effect of the image has been widely used in the world of advertising for decades.
“The image is the most important element of the advertising structure of a magazine, both for the business and for the final consumers”.
The messages represented through an image are increasingly effective for people, in conditions in which the public was not specially prepared for the action and was not prepared to process the information from a semantic point of view.
In addition, visual ads require less exposure time and are remembered longer (Childers & Houston, 1984).
After all, we know that the brain stores images. If a concept is shown textually, the brain must visualize it and then store the visual material that is constructed. If, on the other hand, the visual material is supplied ready, the brain only has to store it.
This means that all the energy will be used for storing the memory that will last the longest.