It’s not a slide, it’s not a doc… it is a Slidedocs!!
One of the things that I really love about my job is that I get to work with clients of all sizes, from SME to top Fortune 500 companies. I am always challenged to learn something new. Recently, I have been hired to do a massive project for a well-known USA digital firm.
I always ask my clients to setup a clear and detailed briefing session before we start working together, because making a presentation or a slidedocs has a strong creative component inside it and you never know if what the client has in mind and is trying to tell you corresponds to what you figured out from their brief. Even though I’m very demanding during the briefing session, it happens that the client might surprise me!
So, during the briefing meeting with this top USA digital firm, it comes to a point where the client tells me: “I want a presentation that needs to be presented to the audience through webinars, but it also needs to be distributed as a collateral material. It has to contain enough text, but not too much.”
Now, as a professional presentation designer, I follow a very simple, clear rule: presentations are made to be a support to the presenter; they need to emphasize the speech without overcoming the speaker, so they are always very graphic based and immediately digestible. Documents, on the other side, are rich of text and images and they are made to be read and digested by the audience on their own, without the support of the speaker. That is why when I work with clients that have the need to present and leave the material, I always develop handouts (slide + notes).
However, in this case, the client gave me a brief that asked me to make something in between. As I often do in these cases I asked for a sample, to better understand what the client had in mind, and they gave me their official user guide. As I browsed the manual, I immediately realized that they were not asking for a presentation, but for another famous support dubbed the Slidedoc.
Nanci Duarte made a beautiful book about slidedocs and I really love her way of approaching the topic:
Nanci Duarte made a beautiful book about slidedocs and I really love her way of approaching the topic: “A medium that retains presentation software’s ability to seamlessly integrate graphics…” (CLICK TO TWEET).
So, a Slidedoc is something that stands in between a document and a presentation. It is easily presented, but it can also be distributed as a document and it’s incredibly beautiful to see!
When would you need to make a Slidedoc, instead of other support materials? Well, let’s see what Nanci has to tell us:
“In order to make that decision, you need to decide on your goal. What do you want to get out of the time you have with the group? The table below will help you determine which
mode of communication best suits your needs.”
Finally, thanks to Nanci, I found a perfect solution that fit my client’s need. Adopting this new style of “presentation,” I could deliver a presentation that hit the specific need of my client, to make a support that was both presentable and distributable.
I believe that Slidedocs are a great way to meet specific client needs. Moreover, with Slidedocs, we, as presentation designers, can tap into the writing industry straight away and support our clients to create beautiful and impactful books or e-books. I really enjoy working on Slidedocs and I’m looking forward to my next project!
What do you think about Slidedocs?
Digital Entrepreneur, Marketer, Blogger, Public speaker, Presentation design guru and Founder at MLC-Design. Top 5% PowerPoint presentation expert on Elance.com, top rated freelancer on Upwork.com and lecturer at Cattolica University of Milan. “Time is free but it’s priceless”